Fabian Bellaard | The Green Game: Strategies for Gamifying a Sustainable Food system
This research aims to examine how gamification can enhance informed decision-making among consumers to foster sustainable food behaviors. Since 2020, one of the key priorities stated in the European Green Deal is developing a healthy and sustainable food system (European Commission 2020). Despite many initiatives already happening, the ‘farm to fork’ strategy still recognizes hurdles in our food consumption that are impacting both our health and environment.