Nele Kadastik | Narrative persuasion in Prosocial Storytelling
My PhD project investigates the power of narratives and storytelling to effectively promote prosocial behaviors and actions that can benefit individuals, communities or society as a whole. More specifically, my research seeks to answer questions such as: ‘To what extent can immersive narratives influence prosocial attitudes, beliefs, and behaviors?’ and ‘Which narrative characteristics and processes drive the persuasive effects of immersive prosocial narratives?’.