Henry Chow: Priceless experience: enchantment and commoditisation of K-drama tourism
Henry Chow | Erasmus University Rotterdam
The idea behind media tourism is simple: the media we consume influences what places we know about and how we feel about those places. Because of that, it also shapes our decisions to travel and the entire tourism experience, from planning the trip to retelling our travel stories afterwards. South Korean television drama series (‘K-drama’) adds an interesting case to the study of media tourism. As a relative newcomer to the global television arena, it has attracted a devout following in East Asia and beyond within two decades. While the Korean media industry have grown into a transnational network, as a strategic industry it retains strong linkages to the national government.