Master class – Fashion, media & culture by prof. Anneke Smelik

Masterclass – Fashion, media  & culture

When?  April 25, 2013
Time? 10 AM to 5 PM
Where? Universiteit Nijmegen
For whom? PhD researchers and RMA students enrolled with RMeS and NICA
Fee (non-members)? €50
Credits? 1 ECTS (credits available on request)

General description

The field of fashion has internationally become a major topic of enquiry in cultural studies, but is still relatively new within Dutch academia. Fashion offers a rich platform from which to reflect on key social and cultural issues from practices of consumption and production through to identity politics. This master class will explore fashion in relation to media and culture from a number of theoretical perspectives. Key concepts are fashion as an embodied practice, as a performance of spectacle, and as an expression of identity.

Anneke Smelik is professor of Visual Culture at the Radboud University Nijmegen. She is project leader of an interdisciplinary research project: “Dutch Fashion Identity in a Globalised World”, subsidised by the Netherlands Organisation for Scientific Research (NWO). She published many books and over a hundred articles on identity, performance, body, memory and technology in cinema, video clips, digital art, fashion, and popular culture. Visit for more info:


10-11  AM Welcome. Anneke Smelik will give an introduction to the theme.

11-12 Discussion of  the required readings.

12 AM-13 PM Lunch break

13-15 Discussion of concepts from the field of fashion in relation to your own research.

15-15.30 Tea break

15.30-17 We will discuss and analyse different representations of fashion in several media (cinema, catwalk, glossies, fashion photography, museum, blogs, TV).

Preparation and readings
  • Required readings, which will be made available soon
  • an assignment to relate concepts from the field of fashion studies to your own research
  • an assignment to analyze an example of fashion in the media