Qiong Gong | Social media usage and its impacts on young adults in China

Qiong Gong | Erasmus University Rotterdam, Department of Media and Communication | Promotor: Prof. dr Susanne Janssen and Dr Marc Verboord | Sep 2014– Sep 2018 | gong[at]eshcc.eur.nl

Social media usage and its impacts on young adults in China

My project ‘Social media usage and its impacts on young adults in China’ focus on the effects of social media use on the attitudes of young adults (18-40-year-old) towards politics, arts and culture and health related issues. The focus is on the case of China: a country with a state-controlled media system, in which during the past decades a highly diversified media ecology of social media platforms has emerged. We also compared young adults’ perceived credibility of information about politics, arts and culture, and health related issues on both traditional media and social media. We use original data from an online survey in mainland China among 1033 Chinese young adults to answer two main research questions. The first research question is: how do young adults combine traditional media and some specific social media and in doing so, how do they create their respective cross-media repertoires and how do distinct media patterns predict variables related to politics, arts and culture and health related, such as political interest, political trust, and political engagement online, interest of arts and culture, interest of health related issues? The second research question is: what are the differences between the impacts of traditional media and social media on young adults’ attitudes towards politics, arts and culture, and health related issues?