Let’s Talk Screenwriting: Creativity, Viewing Metrics and Performance

Let’s Talk Screenwriting

Screenwriting and Creativity

28 October 2019, 10:00 – 11:30

Location: Utrecht University, Department Media and Culture Studies
Kromme Nieuwegracht 20 (entrance via Muntstraat 2A), 3512 EV Utrecht
Grote Zaal  



  • Bridget Conor (King’s College)
  • Annemieke van Vliet (Fiction Valley)
  • Astrid van Keulen (AVROTROS) – to be confirmed

How can screenwriters express their creativity in their screenplays for broadcast drama and streaming platform content? What kind of parameters constitute the framework for their working practice? How can creativity be fostered in an ever-changing and fundamentally commercialized media industry?

Bridget Conor (King’s College) and Annemieke van Vliet (creative producer, Fiction Valley) will be joined by a screenwriter to discuss the relationship between creativity and screenwriting, screenwriting as creative labour, and practices of managing and catering for creativity.

This is the first of three sessions in the Let’s Talk Screenwriting series on Creativity, Viewing Metrics and Performance. During the last two decades, transformations in the media and television industries have brought about significant changes in production processes and the work (and role) of screenwriters in particular. In the sessions scholars from across Europe will work together with screenwriters and other professionals to examine how these changes alter creative practices, what they mean for rendering a screenplay into a performance, and how new technology-driven information, such as viewing data and direct feedback through social media, impact screenwriting processes. The aim of these gatherings is to get academics and screenwriters into a productive conversation with each other by reflecting on the relationship between and knowledge from both research and practice.


Screenwriting and Creativity (28 October 2019, 10:00 – 11:30)


  • Bridget Conor (King’s College)
  • Annemieke van Vliet (Fiction Valley)
  • Astrid van Keulen (AVROTROS) – to be confirmed

Data-driven Screenwriting (November 2019)
with Hanna Surma, Judith Keilbach (both UU) and others

From Screenplay to Performance (December 2019)
with Carly Wijs (actress/author/director) and others


Let’s Talk Screenwriting: Creativity, Viewing Metrics and Performance is an initiative of UCMR.
All students from BA- and (R)MA-programmes, scholars in media, communication, and arts, screen­writers and other media professionals are cordially invited to all sessions.