Eirini Tsitse | Cultivating Cultural Innovation: Audience Engagement, Digital Dynamics, and Entrepreneurial Strategies

Eirini (Irene) Tsitse | Cultivating Cultural Innovation: Audience Engagement, Digital Dynamics, and Entrepreneurial Strategies | Erasmus University of Rotterdam, Department of Media & Communication | Promotor: Susanne Janssen, Supervisors: Izabela Derda, Ellen Loots | 01-11-2023 until 31-10-2027 | tsitse@eshcc.eur.nl

This PhD research investigates the transformative potential of audience engagement in the cultural and creative sectors and industries (CCSIs), focusing on the intersection of audience engagement, cultural entrepreneurship, and digitalization. Motivated by a research gap in understanding individual-level audience experiences in cultural sectors, the study aims to uncover how audience engagement influences the overall trajectory of CCSIs. It explores the impact of emerging technologies on audience experiences and how the above influence the business models of cultural organizations. Additionally, the research delves into cultural entrepreneurship as a key dimension, exploring entrepreneurial strategies that leverage audience engagement for sustainability and growth in the digital era. The study aims to employ a comprehensive research methodology integrating qualitative and quantitative methods, involving diverse stakeholders to gain a holistic understanding of the evolving cultural landscape.