Daniëlle Bruggeman: The Performance of Identity through Fashion (2010-2013)

Daniëlle Bruggeman: The Performance of Identity through Fashion

Dutch Fashion Identity in a Globalised World (NWO)
Radboud University Nijmegen, department of Cultural Studies (Algemene Cultuurwetenschappen)
Prof.dr. Anneke Smelik (RUN) & prof.dr. Ulrich Lehmann (University for the Creative Arts, Rochester, UK)
January 2010 – December 2013
d.bruggeman[at]let[dot]ru[dot]nl

This research is part of the larger NWO-programme Dutch Fashion Identity in a Globalised World and explores the dynamic relationship between fashion and identity. The central question is how the theoretical notion of ‘cultural performance’ can help us understand how fashion and dressing function in the construction of individual and national identity.

The project looks at two levels of performance. First, the artistic performance as it takes place on the stage of the fashion show and in the medium of fashion photography. The main question here is how Dutch fashion brands create a specific identity in these media over a period of time. Second, the cultural performance of identity through fashion. Through the analysis of different visual media the hypothesis that fashion is an important way of performing one’s identity will be tested. This project aims at understanding the dynamics of identity as it is expressed through fashion as a creative performance.

The research project Dutch Fashion Identity in a Globalised World has four subprojects and is funded by the programme “Cultural Dynamics” from NWO (Netherlands Organisation of Scientific Research), Artez College of Art Arnhem, Saxion Universities Enschede, University of Amsterdam, Mr. Koetsier Fund for Fashion Industry, and the Premsela Fund for Dutch Design and Fashion.