‘The Making of Deep Mediatization’ – RMeS lecture by Prof. dr Andreas Hepp (Bremen)
22 April 2020, 15.30-17.30
Drift 21, Sweelinckzaal (Utrecht University)
Respondent: Dr Markus Stauff (University of Amsterdam)
In his latest book Deep Mediatization (CRC Press, 2019) prof. dr. Andreas Hepp takes an integrative look at one of the biggest questions in media and communications research: how digital media is changing society. Often, such questions are discussed in isolation losing sight of the overarching context in which they are situated. In contrast to this, Hepp tries to outline a theory of the re-figuration of society by digital media and their infrastructures and provides an understanding of how profound today’s media-related changes are, not only for institutions, organizations and communities, but for the individual as well.
In this talk Hepp will focus on one particular aspect of deep mediatization, namely that of its “making”. Normally, the progressive saturation of society with digital media and infrastructures is associated with the engagement of large corporations like Apple, Google or Microsoft. But we cannot understand the “making” of deep mediatization without also considering pioneer communities such as the Whole Earth Network, the Quantified Self or the Maker movements. In this talk Hepp will focus on these, their influence and their life cycles.
Please register for the lecture here