Masterclass: Television Didn’t Die, But Internet Distribution Revolutionized It with Professor Amanda Lotz

Television Didn’t Die, But Internet Distribution Revolutionized It
with Professor Amanda Lotz

The Research School for Media Studies, invites you to a masterclass with Amanda Lotz:

When? Tuesday 17 January 2017, 10-13h
Where? OMHP C 3.23, Oudemanhuispoort4-6, Amsterdam
For? PhD Candidates and RMa Students
Credits? 1 ECTS
Registration? The deadline for registration is 10th January 2017

In this masterclass we will discuss key arguments from Amanda Lotz’s current book project, Being Wired: How Cable Transformed Television and the Internet Revolutionized It All. The focus is on understanding what transpired when the long anticipated face off between “new media” and television finally took place in 2010.
Beginning in the late 1990s, the technology and even mainstream press opined extensively on the coming death of television. A decade later—and a time that found television still very much alive—that theme evolved to instead pronounce the coming death of cable. Rather than demise, the emergence of internet-distributed television has both reinvented the medium and revealed how extensively our expectations and understandings of television are based not on the medium of television but on logics developed for its broadcast distribution.

This master class is primarily directed to doctoral students in Media Studies at Dutch Universities. Interested students of (Research) Master Programs in the same area and interested colleagues are also welcome to register.

Also note that Monday 16 January Amanda Lotz will give a lecture ‘Understanding Creative Change: Why the “Distinction” of 21st Century U.S. Television?’ | 15.00 – 17.00 | Sweelinckzaal, Drift 21 (Utrecht). Please register for the lecture through this Google Form.  


Amanda D. Lotz is professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan. She is the author of The Television Will Be Revolutionized (New York University Press, 2007; Rev. 2nd ed. 2014), Cable Guys: Television and American Masculinities in the 21st Century (New York University Press ,2014), and Redesigning Women: Television After the Network Era (University of Illinois Press, 2006), and editor of Beyond Prime Time: Television Programming in the Post-Network Era (Routledge, 2009). She is co-author, with Timothy Havens, of Understanding Media Industries (Oxford University Press, 2011; 2nd ed. 2016) and, with Jonathan Gray, of Television Studies (Polity, 2011). She has also authored or co-authored thirteen articles and contributed chapters for more than fourteen edited collections.

Reading materials

Chapters from the upcoming book will be distributed beforehand

  • Deadline for registration is 10th January, 2017
  • Readings for the masterclass will be distributed in advance.
  • Participation in the masterclass is free of charge.
  • For further questions, please contact the organizer of the masterclass Judith Keilbach (